Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. In May, we shared HubSpot’s 7-step guide to hosting a successful Instagram takeover. Marketing Land’s Cley Williams has shared eight steps to host an Instagram takeover. On choosing the right influencer, Williams says, “Once you have successfully identified which goals and metrics to base the takeover on, the next step is to decide on the right host or influencer to take over your account. A host can be any sort of social media influencer — such... [...]

With Instagram takeovers brands and influencers can collaborate and grow their audience by cross-promoting their content. Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. With an Instagram takeover brands can grow their Instagram audience, boost community engagement, promote an idea, product, or event and more. HubSpot’s Sophia Bernazzani has shared a seven-step process to host an Instagram takeover. Bernazzani says, “Instagram takeovers are mutually beneficial for the guest Instagrammer and the... [...]