Personalization is the key to grow your following and the business. It is the key to improve the customer loyalty too. With right management of your customer’s data you can make your brand more valuable for them. ReadWrite contributor John Reiley has shared a useful article on how business can be improved through the customer data management. Reiley says, “Proper data management lets you use the data you collect to help create a picture of your ideal client vs. what your current client already looks like. Once you have this picture you can make sure you market to them properly... [...]