Ahrefs Shares Seven Tips to Get SEO Buy-Ins
Search engine optimization (SEO) is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This helps websites receive more traffic.
Ahrefs contributor Despina Gavoyannis has published an article featuring seven actionable tips to get more SEO buy-ins.
She says, “At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.
1. Find decision-makers: Discover who calls the shots
Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.
The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.
They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.”
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