Reminder- The Brand Benefits Playbook, March 12 [Webinar]
This is a reminder for the MarketingProfs webinar to be held on March 12, 2024.
Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical.
MarketingProfs is hosting a webinar ‘The Brand Benefits Playbook’ on Tuesday, March 12, 2024, at 2:00 pm ET.
The MarketingProfs team says, “Join Allen Weiss, founder and CEO of MarketingProfs, for The Brand Benefits Playbook where he’ll share insights from his latest book.
Allen will share how to identify your brand’s benefits and use them to position your company to withstand competition and identify growth opportunities.
Join us to learn:
- What benefits are and a few reasons why a benefit focus is important, including understanding potential competitors and identifying new product ideas
- What makes a positioning defensible and credible
- Why a benefit focus opens several paths to growth.”
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