A website audit is a marketing-focused analysis of all the factors that affect a website’s search engine visibility. It can help determine whether a website is optimized to achieve traffic goals and how it can be improved.

Semrush contributor Yannick Weiler has published an article featuring a proven checklist to perform a website audit.

She says, “Think back to our analogy: A website audit is like a health check at the doctor.

The exam might turn up issues such as high blood sugar. And the doctor recommends a plan to address it.

The same goes for website audits. Audits surface issues that are paired with recommended fixes.

And just like your health is measured by things like blood pressure and cholesterol levels, your website’s health is measured with key performance indicators (KPIs).

Example KPIs include:

  • Number of indexed pages
  • Core Web Vitals (a set of metrics that evaluate the user experience)
  • Number of organic queries per page
  • Positions (organic rankings)”.

How to Do a Website Audit (with a Free Checklist for Success)

Ahrefs

Sharing is caring