How to Write a Blog Post: A Step-by-Step Guide [Guide]
Blog marketing is a content marketing strategy that uses blogs to reach a target audience and build customer loyalty.
HubSpot contributor Rachel Leist has published ‘How to Write a Blog Post: A Step-by-Step Guide’ to help marketers craft irresistible blog posts.
She says, “Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience. To do so, take the following steps.
Ask yourself exploratory questions.
To discover your audience, ask questions like: Who are they? Are they like me, or do I know someone like them? What do they want to know about? What will resonate with them?
Jot down your notes in a notepad or a document. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. You should also think about your audience’s age, background, goals, and challenges at this stage.”
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