Blogging for business is a content marketing strategy that involves creating content about a company’s products or services. The goal is to improve the company’s online visibility and encourage readers to buy their products or services.

MOZ contributor Dani Leitner has published a new case study titled ‘How a Small Travel Blog Gained Topical Authority’.

She says, “When looking back on starting my travel blog, the first COVID-19 lockdown was probably not the best time to do it. It was certainly not the best time for travel or the travel industry in general.

From an SEO perspective, searches for travel-related terms had plummeted to zero. With everyone isolating, no one was thinking about traveling the world or even leaving their country.

When I started traveling around the globe in 2015, I always wanted to have my own travel blog, but I never actually found the time to start one. So, I took the chance when we couldn’t leave our homes during the first wave of the COVID-19 pandemic.

I simply had more time than ever to start writing. And although it sounds strange to write about traveling when you can’t travel at all, my past travels were full of stories and experiences I could re-live and write about without having to leave my home.

And something else happened. Many other travel bloggers decided to start families, shifting their interests from travel. As a result, my competition was getting smaller, and it seemed that Google was hungry for new content.”

How a Small Travel Blog Gained Topical Authority: A Case Study

MOZ

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