Does Influencer Marketing Work for Small Businesses? [Answered]

Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers.

AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”.

The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament to how much influencer marketing has transformed the way we find, research, and ultimately buy things. So, how can you find the perfect influencer to partner with you? The key is to prioritize authenticity and relevance instead of getting caught up in the numbers game; you don’t need the biggest name in the influencer world to make a significant impact. In fact, I’ve found that micro-influencers (those with a follower count between 1,000 – 100,000) can be just as powerful, if not more so.”