Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results.

MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023.

She says, “Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right into this summery swimming pool of changes and opportunities!

1. A first peek at local search in Google’s SGE

I was graciously invited to access Google Search Labs, and you can read my live-tweeted thread on my first look at Google’s test of their new Search Generative Experience. My first takeaways include:

  • A thumbs up on local searches, including a 5-pack of results but a thumbs down that the SGE pack does not click to anything else. No Local Finder for more results, meaning if your first five options are unhelpful, not to your liking, or even spam, you have to ask another question to see more options.”

12 Local Search Developments You Need to Know About from Q2 2023

MOZ

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