SEO & Reputation Management: An In-Depth Guide [Guide]
Reputation management in SEO is all about ensuring that wherever a searcher encounters their brand in the search engine results pages.
Search Engine Journal has published ‘SEO & Reputation Management: An In-Depth Guide’ with essential tips for using SEO to manage your online reputation.
Helen Pollitt says, “Online reputation management (ORM) is critical for SEO because, no matter how good a website ranks, if the perception of its brand is negative, it will struggle to get clicks.
SEO professionals must stay aware of how the brand they are working on is perceived elsewhere on the internet.
If there is negative sentiment about the brand, it is unlikely that a good call to action in a page title will be enough to get a click.
It’s also important to realize that organic traffic that doesn’t convert will not be very valuable.”
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