How Do You Clean Up Content Without Affecting Rankings? [Answered]
It is important to know how to filter content so that you can decide which content to keep, which content to modify, and which content to discard.
Search Engine Journal contributor Tony Wright has published an article answering the question ‘How Do You Clean Up Content Without Affecting Rankings?’.
He says, “To effectively clean up your website’s content, the first step is to conduct a content audit.
This involves analyzing your site’s content and assessing its performance, relevance, and quality.
You can use various metrics such as traffic, bounce rate, and engagement to identify which pages are performing well and which ones are not.
Once you have identified the pages that are not performing well, it’s important to prioritize them based on their importance to your website.”
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