Strategies to Grow Your Audience Through Writing
A persuasive piece of content can do magic. It helps you move close to your audience and win them.
Copyblogger’s Sonia Simone has published an article citing three types of tone in writing that can help you grow loyal audiences.
She says, “Because when you get the tone right, your copywriting strategies start to resonate with the perfect audience for your product or service. Then your content can really start to shine.
Tool #1: The words you choose
All careful writers know that there’s no such thing as a true synonym. Every word carries its own set of associations and nuances that shape your writing voice.
Some shades of meaning are fairly neutral. I nearly always prefer use over utilize because it’s clearer and less pretentious. But it doesn’t particularly identify me as having a particular set of values or beliefs.
Other synonyms that carry a more potent cultural charge highlight different types of tone in writing.”
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