Five Frameworks to Create a Killer Content Strategy [Video]
Content Marketing Institute has published a new #CMWorld 2022 video ‘Five Frameworks to Create a Killer Content Strategy’ featuring Ali Wert.
The CMI team says, “For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer’s journey!) that don’t align with how today’s buyers want to buy. But without a good replacement, you might find yourself with no framework at all – and that can lead to “random acts of content” that are disjointed and inconsistent.”
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