Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way [Guide]
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
HubSpot has published ‘
Lindsay Kolowich Cox says, “When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).
As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.”
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