The Ultimate Guide to Marketing Automation [Guide]
Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels.
Digital Marketing Institute has published ‘The Ultimate Guide to Marketing Automation’.
The DMI team says, “Here we look at the business-boosting benefits of using marketing automation tools and making them a key part of your ongoing promotional strategy.
1. Cross-departmental collaboration
The right marketing automation platform and strategy will inspire better communication between your sales and marketing department.
Increasingly, the role of sales and marketing is seeing a colossal level of crossover, such as within social selling. Marketing automation tools offer sales enablement features that empower marketing teams to enhance their lead nurturing efforts with targeted campaigns, content, and communications.”
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