To get your blog noticed, you’ll want to make sure it’s optimized for search engines. This means your blog will appear in the top ranks of relevant search queries.

Semrush contributor Benjamin Rojas has published an article featuring five ways to craft blog posts that search engines love.

He says, “When you line up with that goal, search engines will automatically love your content.

With that in mind, let’s take a look at how to craft blog posts that are optimized to rank on search engines.

Learning What Your Audience Wants

When you start blogging, the first step you need to take is to understand your audience. You need to learn everything you can about them, such as:

  • Where are they located?
  • What sources do they come from?
  • When are they active online?
  • What pages do they view the most?
  • What campaigns do they engage with?”

How to Craft a Blog Post that Search Engines Love

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