seoClarity has published ‘State of the SERPs: An E-commerce Industry Report’ explaining strategies to grow an e-commerce business using SEO.

Mitul Gandhi says, “Google wants to lure back consumers to the search engine and away from using marketplaces like Amazon, Walmart, and eBay.

The research is clear: Google is putting up a fight against marketplaces and dedicating significant SERP real estate to its product search features. 

1) Substantial Growth in Rankings for Google Shopping

We can see in the rankings of the product SERP features how the visibility of the top 3 rank position ebbs and flows but is generally on an upward trend.

What we’ve found is that the Product Feature is quite significant:

  • 40-60% of e-commerce keywords trigger a product result.
  • These results occupy up to 80% of the visual real estate for many formats.”

State of the SERPs: An E-commerce Industry Report

seoClarity


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