Developing a social media strategy for holidays
You need strong social media to plan to reach a wider audience during the holiday season.
Search Engine Land contributor Erin Jones has published an article featuring seven tips for a holiday-ready social media strategy.
She says, “Here are seven tips to make your social media strategy holiday-ready.
1. Be helpful
Give your audience the info they’re looking for, earn their trust and, as a result, their attention.
Simplify their experience by providing:
- Click-to-shop options directly from your social profiles.
- Direct links to products or booking information from your posts to assist them in finding what they need quickly.
Work with complementary businesses to provide one-stop shopping and tag those businesses in your posts. Not only is this helpful to your customer base, but it also expands the reach of both brands.
Go above and beyond
Brainstorm ideas to help your audience simplify their lives.
Offer expedited delivery options or added service perks to save time during the busy season.”
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