Organic search results are the unpaid results that appear on a search engine results page after a query.

Search Engine Journal contributor Zack Kadish has published an article explaining organic search.

He says, “In this article, we will focus on the different ways you can increase your organic visibility, how SEO works, why this channel is important for your business, and how to get started with organic search.

How Does Organic Search Work?

The simplest way to refer to organic search is to think about what is the most relevant search result for a user to see when they type in a specific keyword or query into Google.

Organic search is a process made up of various digital marketing strategies to ensure our result shows up first or, at the very least, on the first page of search engine results.

Showing up on the top of Google is not some magic trick. It takes coordination and cooperation from many different departments, executive buy-in, a talented team of marketers and SEO pros, and a viable way to track and monitor your results.”

What Is Organic Search?

Search Engine Journal

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