Semrush has published ‘How Long Should a Blog Post Be? A Data-Driven Guide for 2023’ to help marketers improve blogging performance.

Margarita Loktionova says, “A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each.

Does the Length of a Blog Post Really Matter?

Yes—but that doesn’t mean longer posts are always better. In reality, your decision on the length of your blog post should primarily depend on the search intent.

That is, you should provide the blog post length that best serves your audience’s needs.

Your main objective is to answer your audience’s questions. This means investing time to understand them and the amount of information they need.”

How Long Should a Blog Post Be? A Data-Driven Guide for 2023

Semrush

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