Social media platforms play a vital role in today’s marketing processes. With the right social marketing strategy, you can continue to grow your sales.

HubSpot contributor has published an article answering the question ‘Which Social Media Channels are Gaining and Losing Steam?’.

She says, “HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022.

Social Media Channels Gaining Steam in 2022

Facebook

Facebook currently attracts 2.89 billion monthly users, more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers.

In the last three months, a whopping 91% of Baby Boomers88% of Millennials, and 83% of Gen X-ers have visited Facebook.”

Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

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