A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose.  It is fundamental to SEO success and how to optimize site taxonomies.

Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand the importance of site taxonomy for SEO.

Jes Scholz says, “Site taxonomy is the way in which a website classifies its content.

This allows the content to be organized into groups that share similar characteristics. This helps audiences to find content and Googlebot to index it.

The three most common site taxonomies are:

  • Categories: These tend to be hierarchical and general in nature.
  • Tags: These tend to be single value, non-hierarchical and specific in nature.
  • Facets (a.k.a., filters or attributes): These tend to be multi-value, non-hierarchical and specific in nature.

When you create a new category, tag or facet, you’re creating a term within your taxonomy.”

Site taxonomy for SEO: A straightforward guide

Search Engine Land


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