Email Accessibility refers to the creation of email content that is accessible, usable, and readable for all people including readers with disabilities.

According to Marketing Week, Email open rates can be improved by making sure they’re readable and relevant for the maximum number of people.

Elliot Ross has published a useful article on making your emails more accessible – and why it matters.

He says, “As every marketer is probably already all too aware, email open rates average at around 20% – that means for every five people who receive your email, four won’t even open it. That might sound depressing but there are two ways of looking at email open rates.On the debit side, 80% is a lot of wasted communication. Yet, given that there are around 15 trillion commercial emails sent each year (of which SparkPost handles 40%), there are still a lot of emails which are being read.

The big question for marketers is inevitably ‘how can open rates be improved?’

There are many reasons why branded emails remain untouched – after all, the average person receives over 100 emails a day.”

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