SEO is the backbone of your business today. So it is important to allocate optimum energy and budget for it. But, knowing how much to spend on SEO can be tricky.

To help us, Search Engine Land has shared 5 methods to determine how much to spend on SEO.

The SEL team says, “You have options when you’re budgeting for SEO, with methods ranging from rough percentages of total revenue to more precise calculations based on marketing metrics:

1. Commit a proportion of your overall marketing budget

How it works

Set aside a percentage of your digital marketing budget based on how much you rely on website traffic to generate sales. (An e-commerce business, for example, would likely choose to spend more on SEO than their brick-and-mortar counterpart.)

You can do the same with a flat dollar amount: examine the line items in your marketing budget and decide what you think you can afford to set aside for SEO.”

5 methods to determine how much to spend on SEO

Search Engine Land

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