By creating captivating graphics, you can attract more people’s attention and put in your efforts to convert them into customers.

Content Marketing Institute contributor Midori Nediger has shared three useful graphic design tips for non-designers.

She says, “I’ll show you how the strategic use of white space, typography, and color can drastically improve the efficacy and aesthetics of your visual content. Try these three graphic design tips to keep your blog, social media, and other visuals on the right track

White space 101: Use plenty of it

A telltale sign of an amateur designer is a shortage (or misuse) of white space. White space (also called negative space) refers to the unmarked spaces around or between visual elements in a design.

An image showing how whitespace should be used.

Apple’s use of white space for its original HomePod page is extreme but effective. The stark emptiness of the design forces viewers to focus on the product, which is presented as a work of art”.

3 Graphic Design Tips for Non-Designers

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