Nine Tips for Writing Meta Descriptions
Meta descriptions are displayed in search results as a short paragraph under the title of the page. They help the searchers learn more about your site.
Seer Interactive’s Meghan Evans has shared nine tips to write great meta descriptions.
She says, “Metadata descriptions serve as advertising copy. A good meta description will draw in a reader to the website from the SERP. Using important keywords in the meta description can increase CTRs, especially if they appear bolded in the description:
9 Tips for Writing Meta Descriptions (with Examples!)
1. Optimal Meta Description Length
When your site’s metadata description is too long, search engines will truncate it:
In order to best optimize your meta descriptions for length, optimize them with a tool like SEOmofo that counts pixels (156), or you can use =LEN() to count characters. The limit is usually around ~155–160 characters since characters vary by pixel count”.
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