Four Steps to Writing Effective Meta Description
Search engines use the meta description is an HTML attribute to show what your page is about. It helps your target audience learn about the page and open it.
Ahrefs contributor Michal Pecánek has shared four ways to efficiently write the perfect meta description.
Pecánek says, “In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance.
Having a compelling meta description entices more people to click on your website in the search results. That’s important, even though Google only shows meta descriptions in 37% of the time.
For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average”.
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