As people increasingly use mobile devices to search the web, they are using their voices to search more often. Thus, by optimizing for voice search, you can enhance your chances of getting more website traffic from multiple devices.

Go Fish Digital contributor Pierce Brelinsky has shared five steps to optimize for voice search.

Brelinsky says, “Currently, about 44% of users use voice search technology every day. These numbers are expected to grow as natural language processing (NLP) technology continues to improve and users become more comfortable interacting with artificial intelligence (AI).


1. Write the Way You Speak

That’s right. Think about answering your question from a user experience (UX) perspective and try to write your content as you would if you were speaking to the user face-to-face. This helps make your content flow as though you were having a meaningful dialogue or conversation with your users in response to their questions.

Furthermore, readability makes your content easier to understand, especially when read out loud by a virtual assistant. A good rule of thumb for readability is to write at a high school or middle school reading level. These parameters translate to the lowest estimated level of standard education needed to understand your writing; they don’t necessarily mean that this demographic is your target audience. A handy tool to help make sure you’re on the right track is the Hemingway App, which can help make your content more accessible to your readers”.

How to Optimize for Voice Search

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