Are You Making These Content Development Mistakes?
Content creation is a creative process. To make your content stand out, you need to see that it is helpful to your audience and adds some value to the existing knowledge.
To help you make your content development process flawless, Content Marketing Institute’s An Gynn has shared 15 content development mistakes you should avoid.
Gynn says, “Too often, when content marketers talk mistakes, they’re referring to typos, grammatical errors, and misspellings.
That narrow focus on the granular could be their biggest gaffe.
That’s what we discovered after asking ContentTECH Summit presenters for the biggest mistakes they see happening in the content creation, production, and promotion processes.
How many of these mistakes sound familiar?
1. Don’t know the customer
Failure to fully understand customer needs and wants drives poor and unclear communication – which wastes precious energy and time and serves as a frustration point to customers. This challenge could ultimately have a negative impact on your brand. – Wendy Richardson, senior vice president, customer technical services, Mastercard“.
Comments are closed.
