Google Featured Snippets [Guide for 2020]
In past few year, Google has announced several updates to featured snippets. These changes affect on which content is selected and how the snippets appear in the search results.
Search Engine Journal contributor Lily Ray has published an informative guide on ‘Google Featured Snippets’ highlighting the details that you should know for 2020.
Ray says, “Targeting featured snippets is not a new SEO strategy.
For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results.
Recent Developments in Featured Snippets
1. BERT Affects Featured Snippets in 70 Languages
BERT, Google’s “neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers,” has been rolled out for both rankings and featured snippets in 70 languages, as of December 9, 2019.
BERT allows Google to better understand complex queries, such as in the example Google provided below, in which Featured Snippet content changed to better answer the query as a result of BERT”.
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