CMI’s 7 Laws for Content Marketing Success
By excelling in your content marketing initiatives you can boost your brand awareness and sales. To create content that attracts visitors and helps you get new customer, you need to know about their preferences and requirements.
Content Marketing Institute contributor Joe Pulizzi has shared seven laws for achieving long term content marketing success.
Pulizzi says, “Here we go. My seven laws for the next decade of marketing. The seven things that will, hopefully, lead you to success in 2030.
Law 1: Always be selling internally
There are many high-profile content marketing failures to choose from. There’s mattress company Casper’s shutdown of its content brand, Van Winkle. Verizon shuttering its news site, SugarString, also comes to mind. When I first started in content marketing, our client Agilent Technologies closed its B2B magazine for engineers without ever really telling us why.
And there will be more to come, but not for the reason you think.
Over my 20 years in content marketing, I’ve preached over and over why content marketing programs fail:
- No documented strategy
- Inconsistent content delivery
- Lack of valuable or differentiated content”.
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