According to eMarketer, in 2020 the monthly Instagram users will increase from 804,4 million to 877,5 million. So if you are already using Instagram, there will be better marketing opportunities in the coming year.

Jeff Bullas has published a guide covering nine steps to creating a strong marketing strategy for Instagram.

Bullas says, “With these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time.

Knowing your audience and the goals for your brand

If you haven’t already, first make sure your account is set up as a business profile to easily monitor insights and identify your current audience’s demographics.

Instagram business accounts provide data to show you how your posts perform. This will help you recognize which posts are resonating with your audience and which ones are not. Then you can take this information and pivot from your original Instagram marketing strategy if necessary.

If you’re looking to generate new leads, drive sales, or connect with like-minded people, knowing your audience and overall brand goals is important. Instagram business accounts’ insights detail the gender, age, and locations by cities and countries and when your followers are most active. This information will help you better reach your specific brand goals”.

The Ultimate Guide to Creating a Successful Instagram Marketing Strategy

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