In email marketing A/B testing or split testing is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns.

The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing.

Moore says, “Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit.

For example: You might test the color of a CTA button versus testing the subject line. If you think that creating multiple versions of the same email with a tweak or two sounds tedious or time-consuming (and wonder how much insight can you gain from changing the text on a CTA button), consider this”.

The Ultimate Guide to Email A/B Testing


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