Advertising on Amazon could turn out to be a huge benefit for your e-commerce business.

The Entrepreneur magazine contributor Timothy P. Seward has shared five Amazon ad settings you should consider to improve your advertising.

Seward says, “Here are the most common issues to look for when performing a self-audit on your account.

1. Create a balanced automatic and manual campaign mix 

First, ask yourself if you’re employing a mix of both automatic and manual Sponsored Products campaigns. While it’s a popular belief that manual campaigns are more important (because of the clarity and control these campaigns give advertisers), each campaign type serves a different purpose, and it’s best to use both automatic and manual campaigns to have full advertising coverage.

Automatic campaigns provide broad coverage, and manual campaigns are more targeted and typically produce a higher return”.

5 Amazon Ad Settings You Shouldn’t Ignore


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