Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes.

“Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending:
• The right message in
• The right format to
• The right person at
• The right time.

In other words, you need to understand what your audience is interested in, what devices they use to read your message (so your format is compatible), choosing the target readership (which may involve segmenting your audience) and when they are ready to respond (so you aren’t too late or too early.)

There are a lot of subtleties and nuances, but, at the 10,000 foot level, that’s a good summation.

To get a better handle on the subtleties, you may want to take a look at the infographic by Every Cloud. For example, they report, “About 45% of users will report your email as spam because they feel like you’re contacting them too often. 36% do so because they believe they never subscribed to begin with, and 31% hit the report [spam] button because of irrelevant content.”

That’s a caution to us all to stay on topic with our “brand promise.”

You will discover something (probably, many things) you don’t already know about e-mail in this infographic.

The Giant Email Marketing Statistics Guide

EveryCloud


You May Also Like These Topics...

Google NYC SEO Meetup 2022 [Video]

Barry Schwartz has published a new video ‘Google NYC SEO Meetup 2022’. He says, “The folks at Google Search organized an SEO meetup at the Google NYC office on June 27, 2022. This features about 50 SEOs organized by Google’s Daniel Waisberg. Danny Sullivan from Google spoke, Glenn Gabe from G-Squared Interactive spoke and I […]

Sharing is caring

Semrush Website Migration Checklist

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to […]

Sharing is caring

Guide To Mastering B2B Programmatic Advertising [Guide]

Programmatic advertising automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. With programmatic, you can purchase and place ads, including targeted advertising content. Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. This guide covers the following: What Is Programmatic Advertising? How Does It […]

Sharing is caring

Make any YouTube or Vimeo video interactive with VidEvolve #ad

  VidEvolve is ​​the world’s only multi-purpose interactive video creator for all your video marketing needs. Now you can: • Engage Your Audience, • Warm-Up Leads • Make Sales All from right inside your videos. VidEvolve creates interactive videos that you can use anywhere (or sell to others) in just 3 easy steps: STEP 1: […]

Sharing is caring
Sharing is caring