IoT in marketing. 2019 statistics.
The Internet of Things (IoT) wave is expected to lead further just like the Artificial Intelligence entry.
Marketing Land contributor Robin Kurzer has shared a detailed article on how marketers are using IoT in 2019.
Kurzer says, “More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth?
Smart speakers a good starting point
A steep rise in the purchase of voice devices, as well as smart home devices like the Amazon-owned Ring and Blink, show that consumers are becoming increasingly comfortable and receptive to using devices that interact with each other in the real world.
In the meantime, global smart speaker shipments grew 137 percent year over year in the third quarter of 2018, up from less than half that figure (8.3 million) a year ago. As a result, a smart speaker strategy has emerged as a key entry point for marketers who want to implement IoT”.
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