Boosting our sales is one of the biggest priorities in business today. And for this customer service and retention are the keys along with a quality product.

Forbes contributor John Ellett has shared a comprehensive article on how brands can improve their sales by focusing on brand energy.

Ellett says, “Liz Matthews, Senior Vice President, Global Brand and Experiential at Dell Technologies agrees that brand and demand are interrelated. She believes, “Building brand equity and growing the business are not mutually exclusive – they depend on one another. Within Dell Technologies, we strive to run both brand and traditional marketing campaigns that create a connected customer journey so we’re able to grow our brand health and achieve pipeline goals. This takes a huge amount of collaboration across the different marketing teams to make sure we engage with customers at the right time, with the right content. This is absolutely worth the effort because it makes our marketing investments work harder and better together”.

B2B CMOs Should Focus On Creating Brand Energy To Revive Their Sales Pipeline


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