Econsultancy’ Nick Hammond has shared an article highlighting the challenges and opportunities being brought by the voice search.

Focusing on the marketing changes we could expect from voice, Hammond says, “Some of the more obvious effects of voice activation may include — the complementing of human customer service with voice activiation; the ‘long-tail’ impact on search (as voice searches are generally longer than text searches); and the rise of selling through voice search.

Some less obvious effects may include — the monetisation of ‘conversation data’ and the rise of audio ads around questions (pre-roll, post roll). The future of voice apps is more open to question, as only 3% of apps are used actively in a given week”.

The implications of voice tech for marketers, from brand to customer service

Econsultancy
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