According to a Content Marketing Institute research, 92% organizations views content as a business asset. And a Curata study has revealed that 29% marketers systematically reuse and repurpose content.

Content marketing seen as one of the most useful forms of marketing and marketers need to pay consistent attention to this form. Forbes contributor John Hall has shared seven things that one should know about content marketing.

Hall says, “Content marketing as we know it today looks a lot different from how it used to look. The ever-expanding list of new tactics, trends, data, and content tools has definitely changed our approach, and it’s easy to forget content’s core purpose. Here are seven things I wish all brands, marketers, and industry leaders knew about today’s content marketing:

1. Content takes effort.

The good news is that a lot of brands are “doing content.” The bad news is that not all brands are doing content well. Just because it’s everywhere doesn’t mean it’s easy. In fact, doing content well can be extremely complex, with lots of moving parts and people involved in the process.

With time, the right partnerships, and a great team, the path to producing engaging content and distributing it to the right people becomes clearer — but it’s never something I’d call “easy.” If you’re looking for quick wins and short bursts of buzz around your brand, you might want to look into other initiatives instead”.

The Truth About Content Marketing and What Brands Need to Know


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