‘Amazon beta testing Influencer Program aimed exclusively at social media bigwigs’ – Marketing Land
Amy Gesenhues says, “Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote.
Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will earn a commission on products purchased via links attached to their Amazon URL. But, unlike the Amazon Affiliate program, which is open to anyone who wants to join, the Amazon Influencer Program is invite-only for social media influencers Amazon deems worthy of inclusion.
From the Amazon’s Influencer Program details page:
The Amazon Influencer Program is exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content. An intuitive vanity URL makes it easy for customers to find, browse and buy the products introduced to them through social media influencers. The program allows influencers to earn fees for purchases they drive through their social media platforms”.
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