Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better.

The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear.

The move comes after the Times of London set off a firestorm with reports that major advertisers were being featured alongside terrorist sympathizers, Nazis and other extremists on YouTube.

Several big brands have pulled their ads from the platform in response over the past few days, and Google was called before UK authorities last Friday to explain itself.

“We know that this is unacceptable to the advertisers and agencies who put their trust in us,” Google chief business officer Philipp Schindler wrote in the blog post announcing the changes”.

Google finally gives brands more ways to keep ads off hateful Youtube videos

Mashable

Sharing is caring