‘Celebrating 144 years of ‘influencer marketing’’ – Econsultancy
Ian McKee says, “The first known instance of ‘influencer marketing’ was in the late 19th century.
Yeah, you read that right — 1873. Jules Verne, a hugely influential author, was known to be writing another adventure novel when he was lobbied by transport companies for mentions.
Perhaps if Jules had been a millennial, then ‘Around the World in 80 Days’ would have been an Instagram Story featuring definitely-not-awkward contract-fulfilling selfies taken on the Orient Express.
I’m sure the world would have been a richer place.
New tricks for old dogs
You can see my point, through the dripping sarcasm — influencer marketing is not a new thing.
In the decade I’ve been in PR, I’ve been involved in activity that today you might term ‘influencer marketing’ from day one. And I’m a relative whippersnapper compared to the transport industry lobbyists of the 1870s”.
From buzzword to bullsh*t: celebrating 144 years of ‘influencer marketing’
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