Dr. Peter J. Meyers says, “After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn’t recover from Penguin?

I’m going to work my way from unlikely, borderline conspiracy theories to difficult truths. Theories #1 and #2 might make you feel better, but, unfortunately, the truth is more likely in #4 or #5.

1. There is no Penguin

Then you’ll see that it is not the spoon that bends, it is only yourself. Ok, this is the closest I’ll get to full-on conspiracy theory. What if this new Penguin is a ruse, and Google did nothing or rolled out something else? We can’t know anything 100% without peering into the source code, but I’m 99% confident this isn’t the case. Interpreting Google often means reading between the lines, but I don’t know of any recent confirmed announcement that ended up being patently false”.

Why Didn’t You Recover from Penguin?

MOZ

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