Dr. Peter J. Meyers says, “After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn’t recover from Penguin?

I’m going to work my way from unlikely, borderline conspiracy theories to difficult truths. Theories #1 and #2 might make you feel better, but, unfortunately, the truth is more likely in #4 or #5.

1. There is no Penguin

Then you’ll see that it is not the spoon that bends, it is only yourself. Ok, this is the closest I’ll get to full-on conspiracy theory. What if this new Penguin is a ruse, and Google did nothing or rolled out something else? We can’t know anything 100% without peering into the source code, but I’m 99% confident this isn’t the case. Interpreting Google often means reading between the lines, but I don’t know of any recent confirmed announcement that ended up being patently false”.

Why Didn’t You Recover from Penguin?

MOZ


You May Also Like These Topics...

Expert SEO & Google Algorithm Predictions For 2023, December 14 [Webinar]

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, […]

Sharing is caring

SEJ Shares 10 Website Optimization Strategies

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies. He says, “This post will delve into which factors carry the most weight and how to optimize for each. 1. […]

Sharing is caring

State of the SERPs: An E-commerce Industry Report [Report]

seoClarity has published ‘State of the SERPs: An E-commerce Industry Report’ explaining strategies to grow an e-commerce business using SEO. Mitul Gandhi says, “Google wants to lure back consumers to the search engine and away from using marketplaces like Amazon, Walmart, and eBay. The research is clear: Google is putting up a fight against marketplaces and dedicating significant […]

Sharing is caring

The State of SEO [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘The State of SEO’ featuring Ben Steele. Loren Baker says, “Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me on […]

Sharing is caring
Sharing is caring