‘Why You Must Become a 10x Brand’ – MOZ Blog
Eric Enge says, “The past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a10x brand.
This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce content ten times better than anything else showing up in search. In this post, I’m proposing that not only do you need to have 10x content (as Rand called it), but you need to be a 10x brand. In other words, it’s becoming necessary that your brand must be ten times better known, ten times more trusted, ten times more referenced than any of your competitors’ brands.
Because of the three trends I’m about to share with you, just being “better” is no longer good enough. I’ll conclude the post with a set of actionable steps you can take that will help you become such a brand“.
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