Ellen Valentine says, “When I meet with marketing teams, with everyone from executives to digital marketing specialists, they are almost always under some kind of pressure to produce results and improve their marketing metrics. They are working long hours to get things “out the door” and often, under a crush of obligations, lose sight of the customer.

Usually, when I sit down with these marketing teams to see what they are actually communicating to their customers and prospects, I see a relentless focus on products, services, and what marketers want to say and sell. So, it’s all too common to lose sight of addressing the customer’s needs. This is true across channels, including company websites, emails and other marketing tactics.

So, if you think this situation applies to you, keep reading! It’s time to refocus on what matters, stripping down communications to the bare essentials. Essentially, it’s time to be relevant – closely connecting your marketing messages and content to your customers and prospects. Relevancy is the one-word litmus test that you must apply to everything you do. Ask yourself, “Is what I am about to launch relevant, closely connected and appropriate to each recipient?””.

3 Secrets for Becoming More Relevant in Your Digital Marketing

Silverpop Blog

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