‘Nine Ways to Improve Your Email Deliverability’ – ‘MarketingProfs’ Blog
Carol Stott says, “HTML… I have a confession: I don’t even know what it stands for. But do marketers need to speak geek? Do you know your DKIM from your Kim Dotcom? Does thinking about SPF give you ADD?
Surely email marketing is like driving a car: You don’t need to know how it all works, you just use it. It’s simple: Choose your list, craft your message, send it into the world, and track the results.
Except when it breaks down and then you wish you knew a bit more than the basics! And email marketing can break down, including at delivery, when your beloved newsletter gets mistaken for spam”.
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