Rachel Chilson says, “The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.

According to that same study, however, if you have only an English version of your website, you’re limiting yourself to one-third of that revenue.

Your website is your storefront to the world. If you want to reach targeted locales around the globe, you’ll want to consider localizing your website to meet your audiences’ unique needs—and there’s more to doing so than translating your copy.

1. Create a positive user experience with custom layout and navigation

Various cultures may have unique website design preferences based on what they’re used to seeing online. Creating a positive user experience for your global audiences includes adjusting your website’s structure to fit their needs”.

Four Ways to Give Your Website That Local Flavor All Over the World


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