Jason Nelson says, “Want to improve the performance of your AdWords search ads? In this article, we’ll provide useful tips and information to do just that.

You’ll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting, and ad extensions.

Google AdWords is a relatively complex advertising interface. It’s less than intuitive for the average user, with dozens of options perplexing for the inexperienced.

To make it easier on small business owners to get their ads up and running, Google introduced AdWords Express. However, this simplified version of AdWords doesn’t mean that a business’s ads are going to perform better”.

10 Ways to Boost Your Google AdWords Search Ads Right Now


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