The latest article on  ‘Marketing Land’ is titled “Digital Is Digital Wherever It Appears: The Road To Total Convergence”.

James Green says, “Believe it or not, there are many people who don’t consume digital advertising in silos.

While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily.

Over the past year or so, digital marketers have been obsessed with the rise of mobile and the increase in purchase power of the mobile device. However, this tunnel vision thinking has quieted a powerful media trend: the rise of total media convergence”.

Digital Is Digital Wherever It Appears: The Road To Total Convergence

Marketing Land

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