‘Twitter Study: Photos, Videos Lead To Most Retweets’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Twitter Study: Photos, Videos Lead To Most Retweets”.
Matt McGee says, “Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter.
That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter’s data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get.
Overall, Twitter’s study found that tweets with photos and videos produced the biggest jump in retweets — 35 percent for photos and 28 percent for videos“.
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